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Une plateforme de crowdfunding et son réseau social. L’exemple Ulule

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  • Inna Lyubareva
  • Laurent Brisson
  • Cécile Bothorel
  • Romain Billot

Abstract

Our empiral study of the crowdfunding platform Ulule brings out the existence of a cross-projects social network at the platform scale. This social network has a catalyzing effect on the crowdfunding campaigns. The results highlight five sub-groups of contributors within the social network ? sponsors, followers, precursors, specialists and collaborative specialists. Then, the analysis underlines a global and positive impact of the social network on the success rate. This positive influence becomes even more significant in the presence of sub-groups of contributors characterized by some thematic specialization and higher rates of collaboration.

Suggested Citation

  • Inna Lyubareva & Laurent Brisson & Cécile Bothorel & Romain Billot, 2020. "Une plateforme de crowdfunding et son réseau social. L’exemple Ulule," Revue française de gestion, Lavoisier, vol. 0(1), pages 135-151.
    • Handle: RePEc:cai:rfglav:rfg_286_0135
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