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De la compétition à la coopétition. Les nouvelles formes de crowdsourcing d’idées

Author

Listed:
  • Mehdi Elmoukhliss
  • Damien Renard
  • Zhenzhen Zhao
  • Christine Balagué

Abstract

This study investigates a new perspective of idea crowdsourcing which involves the simultaneous use of cooperation and competition ( ?coopetition?) to stimulate the crowd. Based on the social interdependence theory, we present this new approach and explore how coopetition is set-up in this context. Through an empirical study, we show that the current platforms of idea crowdsourcing present different categories of coopetition. We discuss the managerial and theoretical implications of these results.

Suggested Citation

  • Mehdi Elmoukhliss & Damien Renard & Zhenzhen Zhao & Christine Balagué, 2017. "De la compétition à la coopétition. Les nouvelles formes de crowdsourcing d’idées," Revue française de gestion, Lavoisier, vol. 0(6), pages 11-24.
    • Handle: RePEc:cai:rfglav:rfg_267_0011
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