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L’impact du système de monétisation sur l’expérience de jeu des gamers. Le cas des jeux Free-to-Play

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  • Guergana Guintcheva-Sapino

Abstract

The objective of this research is to emphasize the growth of the Free-to-Play revenue model in the video game industry where a free access is given to the game content but the user must pay micro-transactions to access additional content. Throughout an experience centered approach, this new monetization model is contrasted with the dominant Pay-to-Play model in which payment is required (purchase of the game or subscription). The research shows how to satisfy gamers by choosing relevant in-app purchases without compromising the game experience and assuring durable revenue model for game editors.

Suggested Citation

  • Guergana Guintcheva-Sapino, 2017. "L’impact du système de monétisation sur l’expérience de jeu des gamers. Le cas des jeux Free-to-Play," Revue française de gestion, Lavoisier, vol. 0(1), pages 37-50.
    • Handle: RePEc:cai:rfglav:rfg_262_0037
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