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La gratuité des musées, entre politique et marketing. Les leçons du cas britannique

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  • Anne Gombault

Abstract

A narrative case study of the return to free admission to the major national and regional museums of the United Kingdom, decided by the Labour government in 1998, in which the history of this comeback, its decision processes, implementation, and impact are reported and analyzed. Far from its traditional model, the results show the contemporary complexity of free admission in museums, a hybrid price-action between public policy and marketing strategy.

Suggested Citation

  • Anne Gombault, 2013. "La gratuité des musées, entre politique et marketing. Les leçons du cas britannique," Revue française de gestion, Lavoisier, vol. 0(1), pages 83-100.
    • Handle: RePEc:cai:rfglav:rfg_230_0083
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