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Modèle d'affaires numériques, données personnelles et sites web. Une évaluation empirique

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  • Grazia Cecere
  • Fabrice Rochelandet

Abstract

In order to evaluate privacy regulation, the firms? strategy is one of the key variables. What drive firms to protecttheir consumers? privacy ? Our objective is to measure the effect of digital business models and degree of intrusiveness on the performance of websites. Firstly, the article analyses the correlation between the features of the business models and their intrusiveness. Second, it analyses the effect of both digital business models and theirs degree of intrusiveness on the websites?audience.

Suggested Citation

  • Grazia Cecere & Fabrice Rochelandet, 2012. "Modèle d'affaires numériques, données personnelles et sites web. Une évaluation empirique," Revue française de gestion, Lavoisier, vol. 0(5), pages 111-124.
    • Handle: RePEc:cai:rfglav:rfg_224_0111
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