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Contrefaçons de produits de luxe. Une étude de la perception et de l'intention d'achat selon le lieu

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  • Brigitte Müller
  • Bruno Kocher
  • Björn Ivens

Abstract

In recent years, counterfeiting has become a planetary industry. This fact is accelerated by the change of distribution modes, especially the development of the Internet. In order to contribute to the better understanding of this phenomenon, this research explores to what extent four different point of purchases affect consumers perception, attitude and purchase intention of original goods and counterfeits in the luxury industry. The importance of factors such as trust in the point of purchases is highlighted.

Suggested Citation

  • Brigitte Müller & Bruno Kocher & Björn Ivens, 2011. "Contrefaçons de produits de luxe. Une étude de la perception et de l'intention d'achat selon le lieu," Revue française de gestion, Lavoisier, vol. 0(3), pages 45-61.
    • Handle: RePEc:cai:rfglav:rfg_212_0045
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