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La composante éthique de la consommation par le consentement à payer. Quels résultats, quelles perspectives ?

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  • Tina Rambonilaza

Abstract

To address ethical motivations of consumers, this article leans on the online survey the Record of the Day magazine implemented to collect the price fans of the rock group Radiohead paid for the downloadable version of their album ?In Rainbow? in 2007. It takes back the calculation of the average value of prices that internet users paid and analyzes these results in connection with the comments they left for their motivations, as well as the relevance of ethical labelling as one of the organizational forms that will govern a segment of the digital market of music. It ends on common perspectives for researches on empirical methods for the revelation of individual ethical motivations by the mean of individual willingness to pay elicitation.

Suggested Citation

  • Tina Rambonilaza, 2010. "La composante éthique de la consommation par le consentement à payer. Quels résultats, quelles perspectives ?," Revue française de gestion, Lavoisier, vol. 0(1), pages 53-67.
    • Handle: RePEc:cai:rfglav:rfg_200_0053
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