IDEAS home Printed from https://ideas.repec.org/a/cai/rfglav/rfg_197_0147.html
   My bibliography  Save this article

Les leviers de la déconstruction stratégique. Le cas Logan

Author

Listed:
  • Emmanuel Métais
  • Denis Dauchy
  • Pierre-Guy Hourquet

Abstract

The aim of this paper is to provide an integrated model for explaining disruptive strategies. Competition can be considered as a game, governed by economic and non-economic rules, implying conflict or cooperation between various stakeholders. Considering this definition from an upside-down perspective can introduce an incisive disequilibrium in the competitive game, leading to disruptive opportunities. This model is illustrated by the Logan case, a low-cost vehicle launched by the French automaker Renault in 2004, which generated profound changes in the today automotive industry.

Suggested Citation

  • Emmanuel Métais & Denis Dauchy & Pierre-Guy Hourquet, 2009. "Les leviers de la déconstruction stratégique. Le cas Logan," Revue française de gestion, Lavoisier, vol. 0(7), pages 147-162.
    • Handle: RePEc:cai:rfglav:rfg_197_0147
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_197_0147
    Download Restriction: free
    File URL: http://www.cairn.info/revue-francaise-de-gestion-2009-7-page-147.htm
    Download Restriction: free
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rfglav:rfg_197_0147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-francaise-de-gestion.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.