IDEAS home Printed from https://ideas.repec.org/a/cai/rfglav/rfg_196_0029.html
   My bibliography  Save this article

Le « Yield Management ». Un catalyseur de l'attractivité territoriale des investissements directs étrangers

Author

Listed:
  • Jean-Jacques Foignet
  • Frédéric Carluer

Abstract

Yield Management, developed in the early 80?s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be transposed to the attractivityof foreign direct investment by defining the chosen territory as a ?product?, andsegmenting the market relied on the price sensitivity of the investor.

Suggested Citation

  • Jean-Jacques Foignet & Frédéric Carluer, 2009. "Le « Yield Management ». Un catalyseur de l'attractivité territoriale des investissements directs étrangers," Revue française de gestion, Lavoisier, vol. 0(6), pages 29-47.
    • Handle: RePEc:cai:rfglav:rfg_196_0029
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_196_0029
    Download Restriction: free
    File URL: http://www.cairn.info/revue-francaise-de-gestion-2009-6-page-29.htm
    Download Restriction: free
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rfglav:rfg_196_0029. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-francaise-de-gestion.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.