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Piloter la supply chain de produits qui ne se vendent pas

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  • Laurent Chevreux

Abstract

This article, based on analyses of real cases, addresses the issue of shelf assortment and replenishment in points of sales. The detailed case presents the results of a supply chain management mode that resulted into an increase of sales way above 5%, without increasing inventories nor costs and even with a reduction of the management workload. The principles described should be applicable in most product distribution sectors.

Suggested Citation

  • Laurent Chevreux, 2008. "Piloter la supply chain de produits qui ne se vendent pas," Revue française de gestion, Lavoisier, vol. 0(6), pages 117-132.
    • Handle: RePEc:cai:rfglav:rfg_186_0117
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