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Les stratégies entrepreneuriales de développement. Le cas de l'entreprise artisanale

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  • Marion Polge

Abstract

This article proposes to study the notion of development strategy of craft enterprise as an entrepreneurial process. The craft enterprise represents a place where the valuation of the profession is a result of skill which the enterprise?s leader owns. The aspiration to a growth strategy is limited in reason of denaturizing of know-how and distinctive competences. So, the development strategy corresponds to deployment or an expansion of activity. Which alternatives for the development of the craft enterprise on this conditions?

Suggested Citation

  • Marion Polge, 2008. "Les stratégies entrepreneuriales de développement. Le cas de l'entreprise artisanale," Revue française de gestion, Lavoisier, vol. 0(5), pages 125-140.
    • Handle: RePEc:cai:rfglav:rfg_185_0125
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