IDEAS home Printed from https://ideas.repec.org/a/cai/rfglav/rfg_167_0049.html
   My bibliography  Save this article

Les enjeux du mécénat culturel et humanitaire

Author

Listed:
  • Sylvère Piquet
  • Jean-Michel Tobelem

Abstract

In France, corporate sponsorship and donation activities increased throughout the 1980?s. Encouraged by the ADMICAL, they often took the traditional form of supporting artistic creation. In the beginning of the 1990?s, this orientation radically changed, turning towards environmental and humanitarian causes. This change highlights the evolution of the corporation itself, notably its frame of values, mode of functioning and management. The authors examine the structural and economic causes of this evolution. Citing pertinent examples, they describe how these recent activities were integrated into company strategies, and in conclusion, expose the risks involved.

Suggested Citation

  • Sylvère Piquet & Jean-Michel Tobelem, 2006. "Les enjeux du mécénat culturel et humanitaire," Revue française de gestion, Lavoisier, vol. 167(8), pages 49-64.
    • Handle: RePEc:cai:rfglav:rfg_167_0049
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_167_0049
    Download Restriction: free
    File URL: http://www.cairn.info/revue-francaise-de-gestion-2006-8-page-49.htm
    Download Restriction: free
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Quôc Thai Huynh, 2018. "Le mécénat à l'épreuve de la gouvernance d'entreprise : le cas des PME," Post-Print hal-02523050, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rfglav:rfg_167_0049. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-francaise-de-gestion.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.