IDEAS home Printed from https://ideas.repec.org/a/cai/rferfe/rfe_113_0121.html
   My bibliography  Save this article

L'hostilité aux OGM survit-elle à des produits attractifs ?

Author

Listed:
  • Elsa Kassardjian
  • Stéphane Robin
  • Bernard Ruffieux

Abstract

We know (e.g. Noussair et alii [2004]) that consumers devalue first-generation GM food. Here, using a framed field experiment method, we reveal consumer?s willingness to pay for various second-generation GM apples, defined as differentiated products containing an innovative attribute, desirable for the consumer. Values for such second-generation GM apples are compared with (a) a standard conventional apple value, and (b) values for identically differentiated products, processed with alternative technologies. Some of our GM differentiated apples appear to be more valued than the standard apple; therefore a desirable innovative attribute is sufficient to balance the loss of value due to the GM technology. Nonetheless, when an alternative technology to GM is available, consumers prefer it.

Suggested Citation

  • Elsa Kassardjian & Stéphane Robin & Bernard Ruffieux, 2011. "L'hostilité aux OGM survit-elle à des produits attractifs ?," Revue française d'économie, Presses de Sciences-Po, vol. 0(3), pages 121-150.
  • Handle: RePEc:cai:rferfe:rfe_113_0121
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFE_113_0121
    Download Restriction: free

    File URL: http://www.cairn.info/revue-francaise-d-economie-2011-3-page-121.htm
    Download Restriction: free
    ---><---

    Other versions of this item:

    More about this item

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • C9 - Mathematical and Quantitative Methods - - Design of Experiments

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rferfe:rfe_113_0121. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-francaise-d-economie.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.