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La fidélité du consommateur de biens culturels : Une analyse empirique des comportements d'assiduité et d'adhésion au Parc de La Villette

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  • Olivia Guillon
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    In the economic literature or in marketing research, works on cultural demand generally suggest market segmentation according to the kind or the frequency of consumers’ practices. We support the idea that a consumer is characterized by his level of loyalty. The consumer faces an information problem: given that each cultural good is unique, he’s uncertain as to its quality until he attends it. More generally, cultural goods are “search goods”: consumers lack information about their existence, their price, their availability and their characteristics. This results in information costs and in a risk of being disappointed. Since he’s unable to consider every substitute before he fixes his choice on a cultural product, the consumer adopts a loyal behaviour to reduce costs and risks. I shall illustrate these ideas with an econometric study of attendance at the Park of la Villette in Paris.

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    Article provided by Dalloz in its journal Revue d'économie politique.

    Volume (Year): 119 (2009)
    Issue (Month): 2 ()
    Pages: 301-321

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    Handle: RePEc:cai:repdal:redp_192_0301
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