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Acceptabilité des consommateurs face à un OGM de seconde génération : le riz doré


  • Anne Rozan
  • Jayson L. Lusk
  • Myriam Campardon


In this paper we present the results of a study which focuses on a second generation genetically modified organism - golden rice genetically modified to contain b-carotene. We report the results of a contingent valuation survey conducted with a demographically representative sample of French households. If the majority of the sample are not aware of Golden Rice and judge this food product unacceptable, however, we observe a quarter of the sample would be willing to buy this product if the price is less than or equal to that of non-genetically modified rice.

Suggested Citation

  • Anne Rozan & Jayson L. Lusk & Myriam Campardon, 2007. "Acceptabilité des consommateurs face à un OGM de seconde génération : le riz doré," Revue d'économie politique, Dalloz, vol. 117(5), pages 843-852.
  • Handle: RePEc:cai:repdal:redp_175_0843

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    Cited by:

    1. Pierre-Alexandre Mahieu & Romain Craste & Bengt Kriström & Pere Riera, 2014. "Non-market valuation in France: An overview of the research activity," Working Papers hal-01087365, HAL.

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    contingent valuation; GMO; Golden Rice;


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