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Caractéristiques de l’entrepreneur et défaillance des entreprises de la filière du livre au Cameroun

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  • Marcel Dama Dié

Abstract

This paper analyzes how entrepreneur?s characteristics impact the failure of companies in the book chain. After reviewing the types of entrepreneurs, the use of a logistic regression provided a failure rate of about 65.51%; which is differently explained by the key factors identified: ? a profile in relation to the field of employment, a higher level of education, seniority of less than 5 years in business management and operating officially increase the risk of failure. ? However, a level of primary or secondary school, seniority of more than 5 years and the choice to operate in informal reduce the probability of failure. Managerial capacity-building policies need to be conducted to further reduce this rate: ? Sensitization in the adoption of product development policies and ? mastering their broadcasts. ? Setting up a favorable legal framework for the emergence of a book industry

Suggested Citation

  • Marcel Dama Dié, 2016. "Caractéristiques de l’entrepreneur et défaillance des entreprises de la filière du livre au Cameroun," Revue de l'Entrepreneuriat, De Boeck Université, vol. 15(3), pages 283-309.
    • Handle: RePEc:cai:rendbu:entre_153_0283
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