L’entrepreneur « lifestyle »

International environment, technological advances and societal changes bring out changing profiles and entrepreneurial behavior. The emergence in the literature of a new type of ?lifestyle? entrepreneur is the most concrete instance. In search of values, reconciliation between professional and personal project, he is concerned about the consequences of entrepreneurial activity on the social, family and environmental field. The objective of this article is to introduce the ?lifestyle? ideal type in the entrepreneurial theoretical corpus and better characterize their behaviors. To do this, we compare the classical ideal-type and the ideal type ?lifestyle? from entrepreneur?s definition after a literature review and a multiple case study. The results show that the lifestyle entrepreneur offers a unique offering to the market rather than to seize an opportunity with more confidence in his ability to combine resources rather than his ability to recognize an opportunity; develops his activity globally due to his positioning in markets mostly called niche and placing in the heart of egalitarian values ??project; and reveals rather be refractory to growth in employment.