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Les déterminants de l’adoption du mobile money : l’importance des facteurs spécifiques au Cameroun

Author

Listed:
  • Honoré Bidiasse
  • Gregory Paulin Mvogo

Abstract

?This article uses a simple logit model to identify the determinants of mobile money adoption in Cameroon. These are the advantages offered, the information available, and the proximity of points of sale. Considering socioeconomic factors sheds light on our understanding of these specific factors. It is therefore recommended that telecommunication operators improve their communication about the uses of the service, as well as increasing the supply of mobile money points of sale, encouraging cooperation so as to benefit from network effects, and developing new payment services in high-use areas. ? JEL classification: E42, O33, O35.

Suggested Citation

  • Honoré Bidiasse & Gregory Paulin Mvogo, 2019. "Les déterminants de l’adoption du mobile money : l’importance des facteurs spécifiques au Cameroun," Revue d'économie industrielle, De Boeck Université, vol. 0(1), pages 85-115.
    • Handle: RePEc:cai:reidbu:rei_165_0085
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    More about this item

    Keywords

    Cameroon; information; adoption; mobile money; logit; security;
    All these keywords.

    JEL classification:

    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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