IDEAS home Printed from
   My bibliography  Save this article

La demande de grilles d'Euromillions. Une comparaison internationale


  • Patrick Roger


We analyze the demand of Euromillions lottery tickets, a European lotto-like game launched in 2004 and played simultaneously in nine countries with the same rules and the same draws. Using first the effective price methodology, we show that price elasticities are very different across countries. Especially, Spain and Portugal exhibit a low price elasticity and high mean sales, meaning a low sensitivity to jackpot increases. On the contrary, Ireland and the United Kingdom exhibit a very high long-run elasticity and a large sensitivity to jackpot variations. The interpretation of these results is linked to lower per capita gdp in the two former countries, to the large development of syndication play in Spain and to the special tax regime in Portugal. For uk and Ireland, bookmaking activities and the highly competitive betting market partly explain the results. We then show that cumulative prospect theory (Tversky and Kahneman [1992]), though allowing to explain participation to the lottery, does not improve the estimation of the demand function. Classification JEL : D81, H71

Suggested Citation

  • Patrick Roger, 2011. "La demande de grilles d'Euromillions. Une comparaison internationale," Revue économique, Presses de Sciences-Po, vol. 62(1), pages 29-55.
  • Handle: RePEc:cai:recosp:reco_621_0029

    Download full text from publisher

    File URL:
    Download Restriction: free

    File URL:
    Download Restriction: free


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Rose Baker & David Forrest & Levi Pérez, 2016. "The compatriot win effect on national sales of a multicountry lottery," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 65(4), pages 603-618, August.

    More about this item

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • H71 - Public Economics - - State and Local Government; Intergovernmental Relations - - - State and Local Taxation, Subsidies, and Revenue


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:recosp:reco_621_0029. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jean-Baptiste de Vathaire). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.