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Comportement du consommateur face à un risque endogène immédiat

Listed author(s):
  • Gildas Appéré
  • Frédéric Dupont
  • Muriel Travers

The aim of this article is to analyze the behavior of a consumer towards a current good whose consumption generates a health risk occurring soon after, such as a risk of food poisoning related to the presence of harmful elements. Starting from a simple model, in which the function of individual probability depends on the consumed quantity, we show that these endogeneous risks deform the consumer’s choices and lead to the non-convexity of the preferences. The resulting consumption equilibrium and demand functions are affected, according to the perceived degree of severity and according to the shape of the subjective quantity-probability function used by the consumer. Classification JEL : D11, D8, I1

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Article provided by Presses de Sciences-Po in its journal Revue économique.

Volume (Year): 61 (2010)
Issue (Month): 3 ()
Pages: 543-554

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Handle: RePEc:cai:recosp:reco_613_0543
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