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Comportement du consommateur face à un risque endogène immédiat

Author

Listed:
  • Gildas Appéré
  • Frédéric Dupont
  • Muriel Travers

Abstract

The aim of this article is to analyze the behavior of a consumer towards a current good whose consumption generates a health risk occurring soon after, such as a risk of food poisoning related to the presence of harmful elements. Starting from a simple model, in which the function of individual probability depends on the consumed quantity, we show that these endogeneous risks deform the consumer’s choices and lead to the non-convexity of the preferences. The resulting consumption equilibrium and demand functions are affected, according to the perceived degree of severity and according to the shape of the subjective quantity-probability function used by the consumer. Classification JEL : D11, D8, I1

Suggested Citation

  • Gildas Appéré & Frédéric Dupont & Muriel Travers, 2010. "Comportement du consommateur face à un risque endogène immédiat," Revue économique, Presses de Sciences-Po, vol. 61(3), pages 543-554.
  • Handle: RePEc:cai:recosp:reco_613_0543
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    More about this item

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • I1 - Health, Education, and Welfare - - Health

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