Pratiques et trajectoires de la grande distribution dans le commerce alimentaire sur Internet. Vers un autre modèle de coordination pour le commerce électronique ?
The adjustment between supply and demand was characterized in mass retailing by the display of an exhaustive, competitive and comparable offering of products with clearly-defined and visible characteristics. Adjustment between this supply and demand was framed by an irregular, indirect, impersonal and statistical relationship with customers. The tensions that we observed with the development of e-commerce show the emergence of a very different model. Economies of variety are substituted for economies of scale, in a context of individual, personal and “continuous” customer relations, heavily equipped in means of communication and set in a framework of personalizable goods and services. In this model based on the capture of a volatile audience, the market “heats up” as consumer preferences and product qualities are reshaped with each transaction, but coordination is constantly threatened by this volatility which is both external and incorporated to electronic adjustments. Classification JEL : D30, D12, L81, L86, Z10
When requesting a correction, please mention this item's handle: RePEc:cai:recosp:reco_527_0191. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jean-Baptiste de Vathaire)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.