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Quels critères environnementaux pour le commerce équitable ? Croyances et attentes chez les consommateurs

Author

Listed:
  • Jean-Louis Pernin
  • Aurélie Carimentrand

Abstract

Fair Trade actors tend to strengthen their environmental criteria. The aim of this paper is to confront this tendency to the beliefs and expectations of consumers. To do this we use the results of a survey among French coffee consumers. We show that some well established criteria are little-known, as the banning of GMO and the restriction of the use of pesticides and chemical fertilizers. Another unexpected result show that the main beliefs of consumers are little integrated in actual fair trade criteria as promoting food crops and restricting monoculture. This situation represents a real challenge for fair trade.

Suggested Citation

  • Jean-Louis Pernin & Aurélie Carimentrand, 2012. "Quels critères environnementaux pour le commerce équitable ? Croyances et attentes chez les consommateurs," Mondes en développement, De Boeck Université, vol. 0(4), pages 45-58.
    • Handle: RePEc:cai:meddbu:med_160_0045
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    Cited by:

    1. Jean-Louis Pernin & Aurélie Carimentrand, 2019. "Fair Trade and biosphere reserves [Commerce équitable et réserves de biosphère]," Post-Print hal-03540137, HAL.

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