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Le rôle du discours des porteurs de projets dans la réussite des campagnes de crowdlending

Author

Listed:
  • Faten Ben Slimane
  • Damien Chaney
  • Gael Leboeuf
  • Donia Trabelsi

Abstract

This article studies the effect of the discourse used by entrepreneurs on the success of the lending campaigns. Based on data collected from three main lending platforms in France, we first identified three classes of discourse using automated textual analysis: a discourse related to the company?s financial situation, a discourse related to the management team and a discourse related to the product. Secondly, we studied the impact of these three classes of discourse on fundraising success using the penalized maximum likelihood methodology. The results reveal that only the discourse related to the company?s financial situation has a positive and significant effect on the success of the campaign. JEL Codes: L14, L26, G23

Suggested Citation

  • Faten Ben Slimane & Damien Chaney & Gael Leboeuf & Donia Trabelsi, 2022. "Le rôle du discours des porteurs de projets dans la réussite des campagnes de crowdlending," Innovations, De Boeck Université, vol. 0(3), pages 43-69.
    • Handle: RePEc:cai:inndbu:inno_pr2_0131
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    More about this item

    Keywords

    Entrepreneurial Finance; Peer-to-Peer Lending; Platform; Discourse; Successful Loan Campaigns; Community;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors

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