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Repenser la place de l’antagonisme dans la gouvernance de l’innovation technoscientifique : vers un modèle agonistique des relations publiques

Author

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  • Amélie Bellion
  • Philippe Robert-Demontrond

Abstract

Based on a market-oriented ethnography of nanotechnology (NT) governance resistants and their promoters, this article proposes a new public relations (PR) approach. By focusing on the roles and forms that activism ? or resistance ? to technoscientific innovation and its governance can take (e.g., cognitive, procedural, symbolic activism), it seeks to value ? rather than deplore ? conflict in the innovative context. The form of public relations that we propose to favour is agonistic. It sublimates antagonism, which is considered as the most effective forms of interaction to establish a legitimate system for exploring and regulating innovation. Unlike what the literature has so far proposed, we do not consider antagonism as an obstacle to the governance of innovation, but as a necessary and constant prerequisite. JEL Codes: O3, O32, O33

Suggested Citation

  • Amélie Bellion & Philippe Robert-Demontrond, 2020. "Repenser la place de l’antagonisme dans la gouvernance de l’innovation technoscientifique : vers un modèle agonistique des relations publiques," Innovations, De Boeck Université, vol. 0(3), pages 125-151.
    • Handle: RePEc:cai:inndbu:inno_063_0125
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    More about this item

    Keywords

    Technoscientific Innovations; Agonistic Public Relations; Antagonism; Consumer Resistance; Market-Oriented Ethnography; Meaning Activism;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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