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Stratégie individuelle, stratégie de coopération verticale ou stratégie de coopétition. Quelle est la meilleure stratégie pour l'innovation produit ?

Author

Listed:
  • Rhizlane Hamouti
  • Frank Robert
  • Frédéric Le Roy

Abstract

This research aims at studying the impact of individual strategies, vertical collaboration and coopetition strategies on product innovation. The empirical study focuses on the video game industry and, more particularly on the strategies adopted by publishers to develop innovative products. This research implemented a mixed study: a qualitative review complemented by a quantitative study using a regression model PLS 2 (Partial Least Squares). Our findings show that 1) individual strategy has an impact on the radical and incremental product innovation 2) vertical collaboration influences incremental product innovation 3) coopetition strategy has an bearing on radical product innovation.

Suggested Citation

  • Rhizlane Hamouti & Frank Robert & Frédéric Le Roy, 2014. "Stratégie individuelle, stratégie de coopération verticale ou stratégie de coopétition. Quelle est la meilleure stratégie pour l'innovation produit ?," Innovations, De Boeck Université, vol. 0(1), pages 135-161.
    • Handle: RePEc:cai:inndbu:inno_043_0135
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