IDEAS home Printed from https://ideas.repec.org/a/cai/inndbu/inno_030_0135.html
   My bibliography  Save this article

Comment s'établit un standard technologique : la stratégie de Sony sur le marché des lecteurs et supports numériques haute définition

Author

Listed:
  • Julien Pillot

Abstract

Economists are particularly familiars with market standard holder’s advantages. The same goes for means and strategies to success in such attempt. However, in the context of standardization in the high definition sector (Blu-Ray Disc versus HD-DVD), traditional explanatory factors do not seem to be pertinent to explain the success of Blu-Ray Disc one on the HD-DVD. In this way, we highlight a potential leverage strategy using the Sony PlayStation 3 as a decisive element of the final adoption of the Blu-Ray Disc standard. What about the validity and lawfulness of this kind of strategy? We especially focus on predatory risks whereas potential new players seem to be relatively far from Sony’s technology frontier. JEL codes: L12, L15, L41, L82, O33

Suggested Citation

  • Julien Pillot, 2009. "Comment s'établit un standard technologique : la stratégie de Sony sur le marché des lecteurs et supports numériques haute définition," Innovations, De Boeck Université, vol. 0(2), pages 135-155.
  • Handle: RePEc:cai:inndbu:inno_030_0135
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=INNO_030_0135
    Download Restriction: free

    File URL: http://www.cairn.info/revue-innovations-2009-2-page-135.htm
    Download Restriction: free

    More about this item

    Keywords

    standardization; leverage strategy; predatory conduct; multimedia industry; Blu-Ray Disc;

    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:inndbu:inno_030_0135. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jean-Baptiste de Vathaire). General contact details of provider: http://www.cairn.info/revue-innovations.ht .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.