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Comment s'établit un standard technologique : la stratégie de Sony sur le marché des lecteurs et supports numériques haute définition


  • Julien Pillot


Economists are particularly familiars with market standard holder’s advantages. The same goes for means and strategies to success in such attempt. However, in the context of standardization in the high definition sector (Blu-Ray Disc versus HD-DVD), traditional explanatory factors do not seem to be pertinent to explain the success of Blu-Ray Disc one on the HD-DVD. In this way, we highlight a potential leverage strategy using the Sony PlayStation 3 as a decisive element of the final adoption of the Blu-Ray Disc standard. What about the validity and lawfulness of this kind of strategy? We especially focus on predatory risks whereas potential new players seem to be relatively far from Sony’s technology frontier. JEL codes: L12, L15, L41, L82, O33

Suggested Citation

  • Julien Pillot, 2009. "Comment s'établit un standard technologique : la stratégie de Sony sur le marché des lecteurs et supports numériques haute définition," Innovations, De Boeck Université, vol. 0(2), pages 135-155.
  • Handle: RePEc:cai:inndbu:inno_030_0135

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    More about this item


    standardization; leverage strategy; predatory conduct; multimedia industry; Blu-Ray Disc;

    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes


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