Proximités et construction d’une stratégie collective : application au cas de deux filières agroalimentaires

This article aims to study, on the basis of two case studies of agrofood sectors (Crémant de Bourgogne and Val de Saône vegetables), the cooperation relationships between companies and partners to innovate in order to create and develop a collective project. Our article aims to answer the following questions: what is the capacity of companies to go beyond their individual project and contribute to the implementation of a collective project? What roles can institutions as third-party actors have in the construction and development of collective project? The mobilization of two approaches that we consider as complementary (approach on collective strategies and analysis in terms of proximities) allow us to analyze the conditions of success in the construction of a collective project. The geographical proximity between the players is in this context a latent resource to be activated by the organizational and institutional proximities. For this, the presence of a relay institution or a third party is preponderant to develop a collective project and ensure its development by regulating the relations between the various parties involved a territory.