Quand la durabilité change les priorités stratégiques des entrepreneurs et des dirigeants de PME

This study, conducted in the field of tourism, examines the impact of sustainability on the definition and implementation of business models. Indeed, preserving resources while developing the business leads to tensions in the strategic decision-making implemented in business models. Our results, although still exploratory, allow us to suggest that this search for sustainability leads to a structuring of the business model around the preservation of resources by integrating all or some of the partners in its construction. The response to tensions in the business model thus involves an arbitration in favor of resources: entrepreneurs link the uniqueness of local resources to the value proposition, and they recruit clients who will be able to appreciate it.