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Stratégie et projets d'investissements : pour un pilotage par processus

Author

Listed:
  • René Demeestère
  • Nicolas Mottis

Abstract

Application of a strategic approach in an enterprise and management of multiple basic investment projects are generally not reconciled either in the literature or in practice. The purpose of the article is to advance their coordination by bringing together strategy and project analysis at the enterprise operating level. A method based on process analysis is presented which is then applied to a major bank.

Suggested Citation

  • René Demeestère & Nicolas Mottis, 1997. "Stratégie et projets d'investissements : pour un pilotage par processus," ACCRA, Association francophone de comptabilité, vol. 3(2), pages 23-43.
    • Handle: RePEc:cai:accafc:cca_032_0023
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