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Greeting cards - instrument in promoting company image

Author

Listed:
  • Niculina Vârgolici

    (University of Bucharest)

  • Oana Iucu

    (University of Bucharest)

Abstract

The present paper attempts to emphasize the more and more eloquent tendency for companies to use religious, traditional holidays (Easter and Christmas) and the events organized upon such occasions in order to promote their image. For this purpose, the greeting cards and presents (either customized or not) sent by companies to their business partners, employees, clients etc. The conclusion of this study is that greeting cards and presents accompanying them represent besides a way of promoting the companyÂ’s image a mean of reinforcing inter-human relations, in the same time answering to politeness and good manner norms.

Suggested Citation

  • Niculina Vârgolici & Oana Iucu, 2008. "Greeting cards - instrument in promoting company image," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 7(1), pages 13-18, May.
    • Handle: RePEc:but:manage:v:7:y:2008:i:1:p:13-18
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