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What is MLM system

Author

Listed:
  • Ionut Constantin

Abstract

The multilevel marketing (MLM) field grows, and its member companies multiply. Solicitations to join seem to be everywhere. Its promoters would like you to believe that it is the wave of the future, a business model that is gaining momentum, growing in acceptance and legitimacy, and will eventually replace most other forms of marketing. Many people are led to believe that success will come to anyone who believes in the system and adheres to its methods.

Suggested Citation

  • Ionut Constantin, 2007. "What is MLM system," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 5(1), pages 107-117, May.
    • Handle: RePEc:but:manage:v:5:y:2007:i:1:p:107-117
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