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New Ways To Improve Business Management. Facebook Graph, A Search Tool That Uses Artificial Intelligence

Author

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  • Cosmin Cătălin Olteanu

    (University of Bucharest, Faculty of Business and Administration, Romania)

Abstract

The main purpose of the paper is to illustrate the importance of the new neural networks improvements for artificial intelligence, in the help of building new ways of management of employees and new ways of marketing strategies. Artificial Intelligence helps understand the need of the customer and to deliver what he really wants. Facebook Graph is a search tool that can be used also by company’s employees to improve their strategies of personnel and marketing.

Suggested Citation

  • Cosmin Cătălin Olteanu, 2016. "New Ways To Improve Business Management. Facebook Graph, A Search Tool That Uses Artificial Intelligence," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 24(1), pages 199-203, December.
    • Handle: RePEc:but:manage:v:24:y:2016:i:1:p:199-203
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