IDEAS home Printed from https://ideas.repec.org/a/but/manage/v24y2016i1p112-120.html
   My bibliography  Save this article

The benefits of personal investment in education from the perspective of Academic Marketing

Author

Listed:
  • Emanuela Maria Avram

    (Faculty of Business and Administration , University of Bucharest, Romania)

Abstract

Individuals acquire abilities and knowledge thanks to the education system and these are further used on the labour market, but the main purpose of education is to contribute to the individuals’ intellectual development, to their creative spirit as well as their sense of responsibility, so that the higher education graduates become increasingly more capable of improving their quality of life and ensuring a decent future by making use of the knowledge gained during study years in their work. This paper tackles the problem of personal investment in education from the perspective of academic marketing, while the conclusions reflect the importance of personal investment in education to obtain benefits at individual, organizational and social levels on a competitive and globalized market, but also the major role of academic marketing in orienting higher education institutions towards consumers.

Suggested Citation

  • Emanuela Maria Avram, 2016. "The benefits of personal investment in education from the perspective of Academic Marketing," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 24(1), pages 112-120, December.
    • Handle: RePEc:but:manage:v:24:y:2016:i:1:p:112-120
    as

    Download full text from publisher

    File URL: http://manager.faa.ro/download/894_m_24_112_120.pdf
    Download Restriction: no
    File URL: http://manager.faa.ro/en/article/The-benefits-of-personal-investment-in-education-from-the-perspective-of-Academic-Marketing~894.html
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:but:manage:v:24:y:2016:i:1:p:112-120. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cosmin Catalin Olteanu (email available below). General contact details of provider: https://edirc.repec.org/data/faaubro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.