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(Re)presenting the University of Bucharest in the Media. Fundamental Approach to the Process of Academic Leadership

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  • Viorica Aura Paus

    (Faculty of Journalism and Communication Studies, University of Bucharest, Romania)

  • Adriana Stefanel

    (Faculty of Journalism and Communication Studies, University of Bucharest, Romania)

Abstract

The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.

Suggested Citation

  • Viorica Aura Paus & Adriana Stefanel, 2014. "(Re)presenting the University of Bucharest in the Media. Fundamental Approach to the Process of Academic Leadership," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 19(1), pages 90-97, May.
    • Handle: RePEc:but:manage:v:19:y:2014:i:1:p:90-97
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