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New Media and Leadership: Social Media and Open Organizational Communication

Author

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  • Viorica Paus

    () (Faculty of Journalism and Mass Communication, University of Bucharest)

Abstract

This paper aims to identify and analyze the extent to which new media have penetrated the Romanian organizations’ internal communication and have influenced the leadership. We intend also to consider how social media becomes a tool for organizational communication and contributes to the creation of a new kind of leadership associated with open communication. We start from the premise that new media and social media can contribute to the leader’s mission to create around him a vision and makes others to share this vision. In terms of open communication, the external image of organization reflects, in part, leadership practices within the organization. It is about the exercise of the shared collective leadership (Don Tapscott, 1996) that should strengthen the organization position.

Suggested Citation

  • Viorica Paus, 2013. "New Media and Leadership: Social Media and Open Organizational Communication," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 17(1), pages 73-78, May.
  • Handle: RePEc:but:manage:v:17:y:2013:i:1:p:73-78
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