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New Media and Leadership: Social Media and Open Organizational Communication


  • Viorica Paus

    () (Faculty of Journalism and Mass Communication, University of Bucharest)


This paper aims to identify and analyze the extent to which new media have penetrated the Romanian organizations’ internal communication and have influenced the leadership. We intend also to consider how social media becomes a tool for organizational communication and contributes to the creation of a new kind of leadership associated with open communication. We start from the premise that new media and social media can contribute to the leader’s mission to create around him a vision and makes others to share this vision. In terms of open communication, the external image of organization reflects, in part, leadership practices within the organization. It is about the exercise of the shared collective leadership (Don Tapscott, 1996) that should strengthen the organization position.

Suggested Citation

  • Viorica Paus, 2013. "New Media and Leadership: Social Media and Open Organizational Communication," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 17(1), pages 73-78, May.
  • Handle: RePEc:but:manage:v:17:y:2013:i:1:p:73-78

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    References listed on IDEAS

    1. Dean F. Amel & Colleen Barnes & Fabio Panetta & Carmelo Salleo, 2002. "Consolidation and efficiency in the financial sector: a review of the international evidence," Finance and Economics Discussion Series 2002-47, Board of Governors of the Federal Reserve System (U.S.).
    2. Dean Amel & Colleen Barnes & Fabio Panetta & Carmelo Salleo, 2002. "Consolidation and efficiency in the financial sector: a review of the international evidence," Temi di discussione (Economic working papers) 464, Bank of Italy, Economic Research and International Relations Area.
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