Executing A Customer Relationship Management Programme In An Emerging Market: An Empirical Approach
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References listed on IDEAS
- Dean F. Amel & Colleen Barnes & Fabio Panetta & Carmelo Salleo, 2002. "Consolidation and efficiency in the financial sector: a review of the international evidence," Finance and Economics Discussion Series 2002-47, Board of Governors of the Federal Reserve System (U.S.).
- Dean Amel & Colleen Barnes & Fabio Panetta & Carmelo Salleo, 2002. "Consolidation and efficiency in the financial sector: a review of the international evidence," Temi di discussione (Economic working papers) 464, Bank of Italy, Economic Research and International Relations Area.
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KeywordsRetail; Financial services; Emerging markets; Customer service; Competitive advantage; Customer relationship management;
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