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Influencing average internet consumer’s online behavior. Fact. Fiction. Right. Wrong


  • Cosmin Catalin Olteanu

    () (University of Bucharest, Faculty of Business and Administration, Romania)


The main purpose of the paper is to illustrate how an average internet consumer is to be provided with information that is most of the time generated only to him. In the era of WEB 3.0, where some decisions are performed by software, information is generated based on some very strict rules about a certain user.

Suggested Citation

  • Cosmin Catalin Olteanu, 2013. "Influencing average internet consumer’s online behavior. Fact. Fiction. Right. Wrong," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 17(1), pages 302-306, May.
  • Handle: RePEc:but:manage:v:17:y:2013:i:1:p:302-306

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    Influencing online user behavior; WEB 3.0;


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