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Marketingul valorilor culturale

Author

Listed:
  • Ionel Enache

    (University of Bucharest)

Abstract

Schimbările actuale, rapide şi imprevizibile, impun o transformare radicală a marketingului. Marketingul 3.0 poate fi soluția. Marketingul 3.0 este un marketing cultural și social, este un marketing al valorilor înalte: morale, juridice, estetice și al nevoilor superioare: pace, dreptate, realizare spirituală, toate abordate la nivel global. Scopul marketingului 3.0 este acela de a convinge toate structurile, comerciale și culturale, să se implice în realizarea Obiectivelor de Dezvoltare ale Mileniului (ODM): eradicarea sărăciei, accesul tuturor la educație, promovarea egalității între sexe, reducerea mortalității infantile, îmbunătățirea sănătății materne, combaterea bolilor, asigurarea sustenabilității mediului.

Suggested Citation

  • Ionel Enache, 2015. "Marketingul valorilor culturale," Studii de Biblioteconomie şi Ştiinţa Informării / Library and Information Science Research, University of Bucharest, Faculty of Letters, Department of Information and Documentation Sciences, issue 19, pages 69-79, April.
    • Handle: RePEc:buh:journl:y:2015:i:19:p:69-79
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