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Marketingul de bibliotecă în lume

Author

Listed:
  • Ionel Enache
  • Simona Gheorghe

    () (University of Bucharest)

Abstract

Articolul este o continuare a celui apărut în ultimul număr al Revistei de Biblioteconomie şi Ştiinţa Informării. După prezentarea mai multor experienţe privind implementarea marketingului de bibliotecă în Europa vom analiza în continuare alte situaţii din diverse ţări ale lumii. Toate aceste exemple pot fi utile structurilor infodocumentare din România unde marketingul este un domeniu nou şi se manifestă din păcate destul de discret.

Suggested Citation

  • Ionel Enache & Simona Gheorghe, 2008. "Marketingul de bibliotecă în lume," Studii de Biblioteconomie şi Ştiinţa Informării / Library and Information Science Research, University of Bucharest, Faculty of Letters, Department of Information and Documentation Sciences, issue 12, pages 84-91, December.
  • Handle: RePEc:buh:journl:y:2008:i:12:p:84-91
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    Keywords

    marketing; marketing de bibliotecă; promovare;

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