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Socialization Of Global Media: Focusing On Generation Z

Author

Listed:
  • Dmytro Lukianenko

    (Kyiv National Economic University named after Vadym Hetman)

  • Andrii Chuzhykov

    (Kyiv National Economic University named after Vadym Hetman)

Abstract

This article deals with the contemporary problem of research and identification of the levels, nature and scope of socialization of global media. The authors identify the main trends in the development of the media space, describe the increasing availability of communication, the impressive extent of manipulation of public awareness. Furthermore, they deal with the active behavioral functioning of the world information environment, the systematic understanding of the deep processes of sociologization and economization of this specific type of information business in the years to come. These are an important prerequisite for avoiding the current conflict of generations.

Suggested Citation

  • Dmytro Lukianenko & Andrii Chuzhykov, 2019. "Socialization Of Global Media: Focusing On Generation Z," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, vol. 17(4), pages 341-354.
    • Handle: RePEc:brv:journl:v:17:y:2019:i:4:p:341-354
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    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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