Strengthening Of Position In The Business Environment Of An Infrastructure Construction Corporation With The Help Of Alternative Methods

The present paper intends to develop an analysis regarding the components of a marketing approach and, in particular, to become aware of its role in guiding the company's activity, in order to increase the chances of success. The market economy can ensure the necessary balance and adaptations, according to the requirements of the competition mechanism and its operating principles. Success in business depends, to a large extent, on how the business activity is optimized and programmed through a marketing vision. In the market economy, any organization, and in particular a non-profit organization, devises its own policy, by which it designates future directions of evolution, as well as the concrete ways of implementing it, a policy that must ensure its permanence on the market. market and especially the overall development. Thus, the company can correctly assess the parameters of the market and allocate the resources that it has according to the real demand, can detect the uncoated segments of the market and the comparative advantages compared to the competitors. The strategic axis of an enterprise can be modified, from one stage of evolution to another, but when the company acts in a turbulent environment, where unforeseen events can occur that do not fit into the usual risk calculation, the strategic alternation becomes a ordinary fact