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Consumer Perception Regarding Corporate Responsibility. Case Study: The Romanian Oil Field

Author

Listed:
  • Sebastian George, ENE

    (Faculty of Finance, "Constantin Brancoveanu" University of Pitesti)

  • Iulia, MIHAI

    (Faculty of Management, "Constantin Brancoveanu" University of Pitesti)

  • Madlena, NEN

Abstract

This paper intends to measure consumers’ perception of social responsibility that they have to their companies. We have identified experimentally the independent variables that influence the dependent variable - consumer perception. The model is based on an econometric equation through which highlights the links between the independent variables (price, quality, protection, perception, information). The existing correlation is tested between the dependent variable and the independent variables, the intensity of the links created and how each independent variable influences the dependent variable. Knowing the way consumers perceive corporate social responsibility in a sensitive area such as that of fuel allows the extrapolation of research in other areas of interest with significant impact on the relationship between companies and consumers.

Suggested Citation

  • Sebastian George, ENE & Iulia, MIHAI & Madlena, NEN, 2015. "Consumer Perception Regarding Corporate Responsibility. Case Study: The Romanian Oil Field," Management Strategies Journal, Constantin Brancoveanu University, vol. 30(4), pages 30-40.
    • Handle: RePEc:brc:journl:v:30:y:2015:i:4:p:30-40
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