IDEAS home Printed from
   My bibliography  Save this article

Impact Of The Personal Factors Upon The Purchasing And Consumption Behaviour In The Town Of Resita


  • Adrian, TANASE
  • Diana, TANASE

    () (University „Eftimie Murgu” of Resita, Romania)


One of the most disputed subjects within the economic theory, with repercussion both on the economic and social practice and on the political one is the issue of consumption and consumer behaviour. As social practice and experience, the origin and core of consumption is connected to the existence of life itself, consumption being a process linking not only the producer and the consumer, but also the economic and the social activity. Consequently, this paper approaches one of the most stringent issues, which interest specialists, governing bodies, mass-media and, last but not least, population. Concretely, in this paper we analyse the impact of the personal factors upon the purchasing and consumption behaviour in the town of Resita and in this respect, in the research performed we used structured individual inquiries, based on a questionnaire. The paper ends with a brief presentation of conclusions and suggestions regarding the analysis and improvement of population’s consumption.

Suggested Citation

  • Adrian, TANASE & Diana, TANASE, 2013. "Impact Of The Personal Factors Upon The Purchasing And Consumption Behaviour In The Town Of Resita," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 463-471.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:463-471

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Keller, Kevin Lane, 2003. " Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, Oxford University Press, vol. 29(4), pages 595-600, March.
    Full references (including those not matched with items on IDEAS)

    More about this item


    consumption; consumer behaviour; personal factors;

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2013:i:s:p:463-471. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.