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Marketing In The Performance Of Sme'S


  • Iuliana, CIOCHINA

    () (“Constantin Brâncoveanu” University, Romania)

  • Iuliana, CEBUC

    () (“Constantin Brâncoveanu” University, Romania)


In the business environment troubled by the economic crisis with major changes occurring in the national, European or world economy, small and medium enterprises have acquired additional concern since they are regarded as the key to economic dynamism and they build up a field whose features are diversity, dynamism and flexibility. In such a context, the role of marketing to manage such enterprises’ performance is highly important. Successfully implementing marketing methods, optimally using marketing techniques and instruments, understanding the objectives and assessing the outcomes are essential steps to almost all important decisions in a company. Marketing provides information on the market, customers, competitors, suppliers and the business environment in general, it allows the planning of activities and the preparation of successful strategies

Suggested Citation

  • Iuliana, CIOCHINA & Iuliana, CEBUC, 2013. "Marketing In The Performance Of Sme'S," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 403-410.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:403-410

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    References listed on IDEAS

    1. Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
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    More about this item


    small and medium enterprises; marketing of SME's; marketing mix; marketing planning; marketing strategy;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship


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