Marketing In The Performance Of Sme'S
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- Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
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Keywordssmall and medium enterprises; marketing of SME's; marketing mix; marketing planning; marketing strategy;
- L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
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