IDEAS home Printed from https://ideas.repec.org/a/brc/journl/v23y2013isp403-410.html
   My bibliography  Save this article

Marketing In The Performance Of Sme'S

Author

Listed:
  • Iuliana, CIOCHINA

    () (“Constantin Brâncoveanu” University, Romania)

  • Iuliana, CEBUC

    () (“Constantin Brâncoveanu” University, Romania)

Abstract

In the business environment troubled by the economic crisis with major changes occurring in the national, European or world economy, small and medium enterprises have acquired additional concern since they are regarded as the key to economic dynamism and they build up a field whose features are diversity, dynamism and flexibility. In such a context, the role of marketing to manage such enterprises’ performance is highly important. Successfully implementing marketing methods, optimally using marketing techniques and instruments, understanding the objectives and assessing the outcomes are essential steps to almost all important decisions in a company. Marketing provides information on the market, customers, competitors, suppliers and the business environment in general, it allows the planning of activities and the preparation of successful strategies

Suggested Citation

  • Iuliana, CIOCHINA & Iuliana, CEBUC, 2013. "Marketing In The Performance Of Sme'S," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 403-410.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:403-410
    as

    Download full text from publisher

    File URL: http://www.strategiimanageriale.ro/papers/130553.pdf
    Download Restriction: no

    More about this item

    Keywords

    small and medium enterprises; marketing of SME's; marketing mix; marketing planning; marketing strategy;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2013:i:s:p:403-410. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA). General contact details of provider: http://www.univcb.ro/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.