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The Role Of Social Responsibility Strategies Employed By European Automotive Corporations In Developing Sustainable Businesses

  • Cristina GANESCU

    ()

    (“Constantin Brâncoveanu” University, Romania)

  • Andreea GANGONE

    (“Constantin Brâncoveanu” University, Romania)

  • Mihaela ASANDEI

    (“Constantin Brâncoveanu” University, Romania)

Registered author(s):

    Corporate social responsibility strategies are a topic of great interest for both researchers and practitioners, and require the development of interdisciplinary approaches: economic, ethical and social. The paper analyses the social responsibility strategies employed by European automotive businesses and highlights their impact on business sustainability. From a theoretical perspective, applying the content analysis method on sustainability or social responsibility reports revealed a variety of social responsibility strategies. The utility of the research is supported by formulating a typology of social responsibility strategies, based on objectives of sustainable development and by establishing arguments concerning the impact of these strategies on automotive businesses’ sustainability in the following areas: social and societal, ecological and environmental, distribution chains and suppliers, corporate image, position in relation to competitors and financial performance.

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    Article provided by Constantin Brancoveanu University in its journal Management Strategies Journal.

    Volume (Year): 19 (2013)
    Issue (Month): 1 ()
    Pages: 5-12

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    Handle: RePEc:brc:journl:v:19:y:2013:i:1:p:5-12
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