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The Role Of Social Responsibility Strategies Employed By European Automotive Corporations In Developing Sustainable Businesses


  • Cristina GANESCU

    () (“Constantin Brâncoveanu” University, Romania)

  • Andreea GANGONE

    (“Constantin Brâncoveanu” University, Romania)

  • Mihaela ASANDEI

    (“Constantin Brâncoveanu” University, Romania)


Corporate social responsibility strategies are a topic of great interest for both researchers and practitioners, and require the development of interdisciplinary approaches: economic, ethical and social. The paper analyses the social responsibility strategies employed by European automotive businesses and highlights their impact on business sustainability. From a theoretical perspective, applying the content analysis method on sustainability or social responsibility reports revealed a variety of social responsibility strategies. The utility of the research is supported by formulating a typology of social responsibility strategies, based on objectives of sustainable development and by establishing arguments concerning the impact of these strategies on automotive businesses’ sustainability in the following areas: social and societal, ecological and environmental, distribution chains and suppliers, corporate image, position in relation to competitors and financial performance.

Suggested Citation

  • Cristina GANESCU & Andreea GANGONE & Mihaela ASANDEI, 2013. "The Role Of Social Responsibility Strategies Employed By European Automotive Corporations In Developing Sustainable Businesses," Management Strategies Journal, Constantin Brancoveanu University, vol. 19(1), pages 5-12.
  • Handle: RePEc:brc:journl:v:19:y:2013:i:1:p:5-12

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    corporate social responsibility; social responsibility strategy; sustainable development; content analysis;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe


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