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On Grammatical Metaphor in Business English Negotiation

Author

Listed:
  • Fanyu Mao

    (PhD School of Foreign Languages, Jiangxi University of Finance and Economics, 332000, China)

  • Shougang Zhang

    (PhD School of Management and Business Administration, Szent István University Gödöllő, Hungary; School of Business, Xi'an Siyuan University, Xi'an, China)

Abstract

According to the functional grammar of Halliday, an analysis of grammatical metaphor is made in international business negotiation with the use of examples. Based on ideational and interpersonal grammatical metaphor, the metaphorical expressions of ideation, mood and modality are analyzed in business English negotiation and the textual function is explored so as to study the features of business English negation and come to a conclusion that grammatical metaphor contributes to the understanding and application of business English negotiation discourse.

Suggested Citation

  • Fanyu Mao & Shougang Zhang, 2018. "On Grammatical Metaphor in Business English Negotiation," BRAND. Broad Research in Accounting, Negotiation, and Distribution, EduSoft Publishing, vol. 9(1), pages 7-12.
    • Handle: RePEc:bra:journl:v:9:y:2018:i:1:p:7-12
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