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Wertewandel im Agribusiness: Zur Rolle der Solidarität in Genossenschaften

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  • Hellberg-Bahr Anneke

    (Ist wissenschaftliche Mitarbeiterin im Arbeitsbereich Marketing für Lebensmittel und Agrarprodukte an der Georg-August-Universität Göttingen)

  • Bartels Lena

    (War während ihres Studiums studentische Mitarbeiterin im Arbeitsbereich Marketing für Lebensmittel und Agrarprodukte an der Georg-August- Universität Göttingen)

  • Spiller Achim

    (Ist Professor für Marketing für Lebensmittel und Agrarprodukte an der Georg-August-Universität Göttingen)

Abstract

The liberalization of the EU's common agricultural policy requires more market orien­tation of farmers. This has effects on solidarity values and behaviour in the agricultural industry. Cooperatives with solidarity as a cornerstone of their value system face the challenge of responding to these changes. The present article reveals, on the basis of a farmer survey, forms of solidarity in agriculture and shows the influence of market ori­entation on solidarity values of farmers. Hence, for cooperatives it is possible to develop action plans for long-term membership commitment.

Suggested Citation

  • Hellberg-Bahr Anneke & Bartels Lena & Spiller Achim, 2013. "Wertewandel im Agribusiness: Zur Rolle der Solidarität in Genossenschaften," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 63(4), pages 261-276, November.
    • Handle: RePEc:bpj:zfgewe:v:63:y:2013:i:4:p:261-276:n:3
    DOI: 10.1515/zfgg-2013-0403
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    Cited by:

    1. Ringle, Günther, 2014. "Genossenschaftliche Solidarität auf dem Prüfstand," Wismar Discussion Papers 03/2014, Hochschule Wismar, Wismar Business School.

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