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Supply Chain-Orientierung deutscher Milcherzeuger – Einflussfaktoren und Konsequenzen für Genossenschaftsmolkereien

Author

Listed:
  • Spiller Achim

    (ist Professor für Marketing für Lebensmittel und Agrarprodukte an der Georg-August-Universität Göttingen)

  • Steffen Nina
  • Busch Gesa

    (sind wissenschaftliche Mitarbeiterinnen in diesem Arbeitsbereich)

  • Schulze Birgit

    (ist Juniorprofessorin für Agribusiness Management und Supply Chain Management an der Christian- Albrechts-Universität zu Kiel)

Abstract

Supply Chain Orientation (SCO) is a necessary condition for measures of Supply Chain Management (SCM). Suppliers of dairy cooperatives should exhibit a high SCO and be ready to implement SCM measures. By means of an empirical investigation among dairy farmers, factors influencing SCO are identified and tested with respect to their impact on SCM implementation.

Suggested Citation

  • Spiller Achim & Steffen Nina & Busch Gesa & Schulze Birgit, 2013. "Supply Chain-Orientierung deutscher Milcherzeuger – Einflussfaktoren und Konsequenzen für Genossenschaftsmolkereien," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 63(3), pages 201-218, September.
    • Handle: RePEc:bpj:zfgewe:v:63:y:2013:i:3:p:201-218:n:5
    DOI: 10.1515/zfgg-2013-0305
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