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Herausforderungen bei der Gestaltung und Vermarktung eines barrierefreien Tourismus: Ein zukunftsoffenes Resümee nach 40 Jahren

Author

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  • Wilken Udo

    (Hochschule für angewandte Wissenschaft und Kunst Hildesheim, Brühl 20, D-31134 Hildesheim)

Abstract

Since decades have been efforts to develop a barrier-free tourism for people with disabilities. However, the results are often regarded as unsatisfactory by the providers and the guests. It should be noted that barrier-free and accessible tourism is widely seen as a taboo, a hidden and a limited market segment that is often experienced as demanding too much especially in the view of medium- sized companies due to the heterogeneity of guest target groups and the self-interests by disabled person’s associations and tourism organizations. Therefore an enhanced cooperation between the stakeholders is recommended in order to cope better with the many strategic and operational challenges.

Suggested Citation

  • Wilken Udo, 2016. "Herausforderungen bei der Gestaltung und Vermarktung eines barrierefreien Tourismus: Ein zukunftsoffenes Resümee nach 40 Jahren," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 8(1), pages 145-156, May.
    • Handle: RePEc:bpj:touwis:v:8:y:2016:i:1:p:145-156:n:10
    DOI: 10.1515/tw-2016-0010
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