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Kooperative Kernkompetenzen als zukunftsfähiger Ansatz für den Gesundheitstourismus in Sachsen-Anhalt

Author

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  • Groß Matilde S.

    (Institut für Tourismusforschung, Hochschule Harz, Friedrichstr. 57-59, D-38855 Wernigerode)

Abstract

Increasing globalization has intensified competition between tourism destinations and regions. Hence, this paper will address the importance of regional networking and strategic management as a key factor to secure competitive advantages.

Suggested Citation

  • Groß Matilde S., 2015. "Kooperative Kernkompetenzen als zukunftsfähiger Ansatz für den Gesundheitstourismus in Sachsen-Anhalt," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 7(2), pages 231-244, November.
    • Handle: RePEc:bpj:touwis:v:7:y:2015:i:2:p:231-244:n:10
    DOI: 10.1515/tw-2015-0210
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